Misty Bellingen valley at first light

Social media management · Bellingen & the Mid North Coast

Grown in the valley.
Felt everywhere you post.

Strategy, content and community for brands who want a feed that sounds like them, and a following that keeps growing.

Scroll to explore

A bunch of just-picked flowers
Little moments, made to keep.
940· 3.4k views
A phone showing the @goodwork.social Instagram feed
goodwork.social Real feeds, really growing.
1,210
A plated main, shot for the feed
Plated, lit and posted.
1,240· 84 saves
+196%avg reach · 90 days
Trusted by local businessrestaurantscafésretailerseventssmall businesses
Georgia Wylie, founder of Good Work Social, at her laptop
01About

nice to meet you —

Hey, I’m Georgia.

I started Good Work Social because, growing up in a small valley, I’ve seen how much hard work goes into building something of your own, and how important community support can be. I’ve also seen how the businesses that thrive are the ones people feel connected to.

These days, so many of those connections happen online. My goal is to help small businesses show up beautifully on social media, tell their story, and connect with the people who matter most. No gimmicks, no trying to be something you’re not. Just thoughtful content that feels like you and your business.

Let’s do good work together.

02What I do

Everything your socials need, in one set of hands.

Pick a single piece or hand the whole thing over. Either way, it’s considered, consistent and unmistakably yours.

Start a project
  1. 01

    Social strategy

    A clear plan for each channel, tied to real business goals.

  2. 02

    Content creation

    Posts, reels and graphics that sound like you, ready to publish.

  3. 03

    Scheduling & publishing

    A consistent calendar, posted at the right times so you never go quiet.

  4. 04

    Community management

    Replies, DMs and comments handled daily, so your audience feels heard.

  5. 05

    Analytics & reporting

    Monthly reporting on what worked, what grew, and what comes next.

  6. 06

    Full account management

    Done for you, end to end. Your socials, off your plate.

03Selected work

Real accounts, real growth.

A few brands I’ve grown, shown the way their audience actually sees them: as a feed.

  • A plated main from The Federal Hotel kitchen
    thefederalhotel Plated, lit and posted ☕️🌿
    1,240· 84 saves
    Hospitality · Pub & dining

    The Federal Hotel

    Brought the feed to life with food shot the way it deserves. The kind of posts that get the regulars saying how good it all looks, and the page finally standing out in the crowd.

    +219%top account · reach3.1×more saves
  • Inside Bellingen IGA, the deli counter
    bellingeniga The shop, the way locals already feel it 🍃
    2,108· 121 saves
    Local grocer

    Bellingen IGA

    Took a page that felt stale and unloved and made it vibrant and exciting. Content that captures the community and earns a strong, warm response every time.

    +400%growth since taking over3.1×more saved posts
  • Flowers from a family celebration
    The little moments, before they’re gone 🤍
    940· 3.4k views
    Private event

    Lola Rose

    Some moments you only get once. I captured a family celebration so they could actually be present for it, the special, can’t-miss moments they’d have otherwise missed, turned into a reel they’ve watched back more times than they can count.

    1 daykept forever0moments missed

Want a feed that grows like this?

Book a discovery call
04How it grows

Patient, tended, built to last

from a quiet account to one that keeps blooming.

  1. i.

    Plant

    We map your voice, pillars and a plan tied to real business goals, the seed everything grows from.

  2. ii.

    Tend

    Content, scheduling and daily community management, consistent, on brand, sounding like you. Every week.

  3. iii.

    Bloom

    Reach, engagement and bookings that compound, with monthly reporting on what grew, and what’s next.

Over the shoulder, editing a month of content on the laptop

a little note —

Let me handle your socials,
while you handle your business.

05Kind words

the kind of messages
that make my day.

  • Rhonda · The Federal Hotel9:32 am

    Georgia has really brought life to our social media 🙌

    Since she’s been posting for us we’ve had such positive feedback about how delicious and beautiful our food looks! We can’t thank her enough for making our socials really shine.

    Delivered
  • Chelzea · Bellingen IGAyesterday

    Georgia has taken our social media from something stale and unloved to something vibrant and exciting!

    She always captures the essence of community perfectly 🌿 Her work is engaging and beautiful, and always gets a strong response from our audience.

    Delivered
  • Lola RoseMon

    We wanted someone to capture our baby shower so we could actually be present and enjoy the day!

    She caught all the little moments we’d have missed and turned them into a reel that captured the day perfectly 🤍 we’ve watched it so many times already.

    Delivered
06Packages

Pick the level of support you need.

  • Core

    Stay consistent.

    $95 / week

    • You provide the content
    • 2 static posts / week
    • Copywriting included
    • Scheduling included
    Enquire
  • Most popular

    Create

    The popular one.

    $195 / week

    • Weekly on-site shoot
    • Up to 2 posts, 1 carousel + 1 reel / week
    • Copywriting, scheduling + engagement
    • Likes + comment replies
    Enquire
  • Complete

    Completely done for you.

    $395 / week

    • Weekly in-store shoot, higher output
    • 2 posts, 1 to 2 carousels + 2 reels / week
    • Real-time stories + reshares
    • Full engagement, DMs, outreach + following
    Enquire
  • Bespoke

    For everything else.

    Let’s chat

    • One-off event content creation
    • Content packs
    • A social strategy session
    • A socials health check
    • Anything else you have in mind
    Let’s chat
07FAQ

Good questions.

  • Which platforms do you manage?

    Instagram is home base. It’s where most small businesses grow. We’ll focus on wherever your audience actually is, and can add others as it makes sense.

  • Do you create the content too?

    Yes. Captions, graphics and reels are all included depending on your package. You can also supply your own.

  • Is there a minimum commitment?

    Most clients work on a rolling monthly basis. We’ll cover the details on the discovery call.

  • How do we get started?

    Book a discovery call. If we’re a fit, I’ll send a simple proposal and we go from there.

ready when you are —

Ready tohand overyour socials?

Let’s have a quick chat about your brand and where you want to take it.

Book a discovery call
08Get in touch

Let’s talk.

Tell me a little about your business and what you need. I’ll get back to you within one business day.

Prefer email? georgia@goodworksocial.com.au
Or call 0401 187 896

Based in Bellingen, NSW · working with brands everywhere